Customer Spotlight – Sinay: Harnessing the power of data to build sustainable maritime operations

When inspiring companies such as Sinay, a maritime intelligence, and analytics service provider, come on board not just as a valued customers but as a peer in our mission to improve the world, we want to get to know them a little bit better.

A sitdown with David Lelouvier, the Managing Director at Sinay sheds light on how data can be leveraged to help maritime industry players optimize their decisions while enhancing their efforts to decarbonize port and logistics activities.

Let’s get started:

Passion to create a real impact

Having a love for technologies from a young age, David shares that he began his career path within the semiconductor industry. Since then, he has traveled extensively, experienced different cultures and ​​met people who share his vision of a better world. Together, they began working with entities such as Sinay that combine operational efficiencies with environmental welfare. Starting out as a consultant to define Sinay’s strategy, David joined as the Chief Product Officer and is now the Managing Director as well.

Delivering real-time situational awareness

Sinay gathers massive volumes of data from eclectic sources such as vessel position, weather, currents, wildlife, and much more. This includes Spire’s historical and real-time automatic identification system (AIS) data. Inputting Sinay’s AI-powered algorithms is helping to generate more accurate ETAS, efficient maritime routes, and reduce overall risks.

Sinay is now looking at integrating Spire’s maritime weather insights for cargo tracking by modeling weather conditions and ETA’s that employ machine learning to define optimal routes for cargo delivery. “One of the most critical aspects, when you are out on the sea, is what kind of weather will I encounter? How can I deal with it? How can I adapt my ship, my cargo, and my route to minimize the impact of weather?” says David.

Weather is an essential component for any maritime business to consider when planning such operations. Spire provides a complete portfolio that delivers highly accurate and reliable weather data that can be leveraged for trusted decision making.

Adding value to the maritime world

When asked what sets Sinay apart from other digital maritime companies, David says, “You find quite a lot of companies which are aiming at monitoring, improving, predicting environmental impacts of various maritime activities, and I think that’s quite unique. What you may not find is a business that wants to combine both and offer a 360-degree, correlated view on all those aspects.”

Partnering with Spire, Sinay is enjoying increased visibility across the maritime operational spectrum and has access to real-time insights into the ocean world. In addition, Spire’s historical AIS data is used to maintain and improve Sinay’s AI and machine learning models.

Using all this data, Sinay is able to provide its customers with a truly holistic view of the open seas that includes but is not limited to air quality, water quality, noise, ETA, route planning, and fuel efficiency.

Working together, Sinay and Spire are tapping into the magic of big data and steering the maritime world towards sustainability. As the industry slowly moves towards digitization, David is confident that more and more companies are realizing the importance of technology in enhancing safety and decarbonization efforts.

“We see this changing happening now almost on a day-to-day basis and our goal, role, and ambition is really to help them to materialize this transformation,” he says.

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